Privacy Policy

Last updated: March 21, 2026

1. Information We Collect

We collect information you provide directly: name, email, phone number, organization details, and payment information. We also collect property data, lead information, and campaign activity that you input into the platform.

We automatically collect usage data including IP address, browser type, pages visited, and feature usage through our analytics provider (PostHog).

2. How We Use Your Information

  • Provide and maintain the DealDNA platform
  • Process transactions and send billing notifications
  • Send campaign messages (SMS, email, voice, direct mail) on your behalf
  • Improve our services and develop new features
  • Comply with legal obligations

3. Data Sharing

We share data only with service providers necessary to operate the platform: Supabase (database), Twilio (SMS/voice), Resend (email), Lob (direct mail), Retell (AI calling), Stripe (payments), Sentry (error tracking), and PostHog (analytics). We do not sell your personal information.

4. TCPA & Communication Compliance

DealDNA enforces TCPA compliance for all outbound communications. We maintain internal Do Not Call (DNC) lists, honor opt-out requests immediately, enforce time-of-day restrictions (8am-9pm recipient local time), and apply frequency caps. You are responsible for ensuring you have proper consent before initiating outreach campaigns.

5. Data Security

We implement industry-standard security measures including encryption in transit (TLS), row-level security (RLS) for tenant data isolation, rate limiting, and regular security audits.

6. Data Retention & Deletion

We retain your data for as long as your account is active. You may request deletion of your account and all associated data by contacting support@dealdna.ai. We will process deletion requests within 30 days.

7. Your Rights (CCPA/GDPR)

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request deletion of your data
  • Portability: Export your data in a machine-readable format
  • Opt-out: Opt out of marketing communications

8. Contact

For privacy inquiries: support@dealdna.ai

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